American Culture and the Marketplace. R. R. Donnelly's Four American Books Campaign 1926-1930.
Washington, D.C. Library of Congress, 1992, First Edition. quarto, wrappers. (68)pp. Library of Congress, The story behind this public relations campaign to get the attention of mass market book publishers and attract new business. The Four American Books were Herman Melville's Moby Dick, illustrated by Rockwell Kent; the Tales of..... More