New York: Whittlesey House McGraw-Hill, (1936),
First Edition. quarto, tan cloth. (vi), 407 pp. Whittlesey House McGraw-Hill, Item #30067
From the Authors' Preface, "Graphic design, as treated in this book, is that creative endeavor which finds expression through the medium of printing ink. It is the design used in the make-up of dailey papers, magazies, and books; in display cards, package goods, and advertising literature; and in the reproduced or original prints that adorn our walls." 29 pages on Lettering; 43 pages on Printing; 45 pages on Reproductive Arts; 37 pages on Photography; 95 pages on The Book; 55 pages on Advertising Art; 59 pages on The Poster; 28 pages Art Education, followed by a Glossary of Terms, Bibliography, Index. Extensively illustrated. Rebacked in a similar cloth, with leather spine label. Original cloth soiled and with corners worn, exposing board. First few pages dust soiled, balance of text clean.
Price: $55.00 save 40% $33.00